This project is a campaign I directed and shot for Pablo T-Shirt Factory, a Paris-based print shop and brand. The focus of the campaign is craftsmanship, highlighting the precision, care, and technique behind their embroidery process. Shot over the course of a day inside their spacious studio and warehouse, the visuals capture the rhythm of the workshop and the hands-on approach that defines the brand, offering an intimate look at how each piece is brought to life.